Your Team

We are here to help

We get how tough it can be in business- because all of us have experienced this first hand. Some of us have failed, some have been forced to close, some of us have experienced adverse commentary and very difficult financial results. That's why we started this business so we could take that experience and use this knowledge to help you avoid the same mistakes. Our core team come from a variety of different backgrounds and experiences- finance, advertising, hospitality, mortgage brokering,recruitment, automotive, retail and franchising.

Our core responsibility is to guide you to our expert partners, resources, education, training and tools that can really make a difference to your business.


Small business advisors

Meet our People

David Hayward

David has a breadth of experience across multiple industry segments- from Advertising & Marketing, Oil Industry, Banking & Finance, Learning & Performance, Hospitality & Tourism. He had focused on improving the performance of individuals and business owners and was contracted by many of Australia's leading organisations to help their staff. His vision is to help business owners too.

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Phil Rice

Phil has a dynamic entrepreneurial outlook and has been an owner of various businesses over the last 40+ years. Over this time, Phil has seen the constant changes in the business landscape and endured the continual ‘pain of change’ in keeping his business viable, successful and relevant. He is on a mission to help support other business owners do the same.

Dane Kelly
State Manager VIC-Sales

Dane’s career includes 20 years of involvement and management within franchised motor vehicle dealerships as well as business to business sales experience in the commercial and industrial construction industries. Dane has a wealth of experience in building and leading effective sales teams to work collaboratively towards achieving company goals, understanding and improving workplace efficiencies, achieving and maintaining exceptional customer service outcomes and the value of fostering mutually beneficial commercial relationships

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David Mainsbridge
State Manager- Partnerships

David has been leading teams and businesses across Australia, the UK and New Zealand for the last 20 years. A recent graduate of the Executive MBA program at the Quantic School of Business and Technology as well as a qualified financial planner and mortgage broker, David has the skills and experience to help small businesses succeed. A strong desire to help small businesses and the wider community has been at the heart of David's experience in business and this is what drew him to work with the Business Advice Agency

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John Cooper
State Manager- NSW

After serving over 22 years in the Royal Navy and Royal Australian Navy, leaving in the rank of Lieutenant Commander, John left the navy in 1991. He set up his first company, NTL Group in February 1991, which he still owns. John has an extensive background in HR and has worked in senior roles with Manpower and Julia Ross- with some of his clients including Qantas, Telstra and St George Bank.

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Jakob Robinson
State Manager-Qld

Jakob has spent well over a decade leading, coaching and developing people in complex customer service environments. While he’s worked for some of Australia’s largest and oldest companies, like CBA and Westpac, he’s more excited about one of Australia’s newer companies, the Business Advice Agency. Jakob has held roles such as Business Development Manager and Branch Manager for some of these highly respected companies. He is passionate about helping business owners achieve greater success.

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Prue Ireland
State Manager-SA

Prue joins the Business Advice Agency with over 16 years experience in operating her own businesses across multiple industries including retail and sports both as stand alone businesses and as part of Franchise groups. After obtaining a Business Degree her career began in sports marketing, membership, retail and event management. "I have personally experienced the highs and low’s of running my own businesses.  I would like to use this experience to help other business to thrive and grow their operations in challenging and evolving times by connecting them to our expert partners who can help guide them and support them.

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